hej allihopa, jag heter gerrit pohl, trevligt att träffas


** hej allihopa. jag heter gerrit pohl. trevligt att träffas.


__ Passion and profession
__ Passion & Profession

Chief Digital Officer
ADAC Group Munich

Member of the Advisory Board
abas AG

——

Director Cloud Innovation + GTM
Technical Evangelist

Microsoft Redmond/Munich

Dep. Director Digital
Gruner + Jahr, Hamburg

Director Digital
Axel Springer Mediahouse

Scientist / Ph.D. Student
Darmstadt University of Technology

Various lectureships in the field of Digital Economics
Vienna, Munich

Regular Member of the Jury of „aws // Start-up, growth & internationalisation
Powered by Federal Ministry of Digital and Economic Affairs

Happy Member of bitkom
Data Analytics

Coffee Evangelist
Restoring Lever Espresso Machines, Collecting gadgets, Being Mr. Bean

Record Collector
Vinyl and MP3, Post Punks and Tunesmiths, Aphex Twin and Phil Spector, all things considered

Chief Digital Officer
ADAC Group Munich

Member of the Advisory Board
abas AG

——

Director Cloud Innovation + GTM
Technical Evangelist

Microsoft Redmond/Munich

Dep. Director Digital
Gruner + Jahr, Hamburg

Director Digital
Axel Springer Mediahouse

Scientist / Ph.D. Student
Darmstadt University of Technology

—–

Various lectureships in the field of Digital Economics
Vienna, Munich

Regular Member of the Jury of „aws // Start-up, growth & internationalisation
Powered by Federal Ministry of Digital and Economic Affairs

Happy Member of bitkom
Data Analytics

Coffee Evangelist
Restoring Lever Espresso Machines, Collecting gadgets, Being Mr. Bean

Record Collector
Vinyl and MP3, Post Punks and Tunesmiths, Aphex Twin and Phil Spector, all things considered

__ speeches

„Reinventing mobility in the era of disruption and creativity“
Cebit Reloaded 2018

„Digital Transformation – A current Snapshot of my Learnings“
ARC Europe Days 2016

“Enabled by Cloud: Fallbeispiele und Lessons Learned aus der Anwendung von Cloud-Diensten für mobile Produkte, Big Data & Co.“
IT-Konferenz für Verlage und Medienhäuser, 2016

„Zwischen Push und Pull: Zur Adaption der endlosen digitalen Transformation“
Deloitte TMT Predictions Conference 2015

„Sind Online-Plattformen die neuen Medienhäuser?“
Deloitte TMT Predictions Conference 2014

„Content as a Service – Wie die Integration von Mobile IT neue Erlösmodelle für Inhalteanbieter begründet“
Buchtage Berlin, 2014

„Zur Zukunft des Mobile Commerce vor dem Hintergrund der Datenintelligenz“
3rd Austrian Mobile Days

„How to emotionalize digital products“
Digital Music Days Telekom

__ publications

“Das Preisgefüge im digitalen Musikvertrieb – eine ökonomische Analyse”
Published in Rodriguez, von Rothkrich und Heinz, “Handbuch der digitalen Musikwirtschaft”

“Digitales Rechtemanagement – eine strategisch-technologische Perspektive”
Published in Rodriguez, von Rothkirch und Heinz, “Handbuch der digitalen Musikwirtschaft”

“Strategische Zukunftsoptionen der medialen Verwertung der Wiener Staatsoper”
Study on behalf of Wiener Staatsoper, Krems/München, 2009

„Der Flatrate-Bias in der digitalen Musikdistribution – Ergebnisse einer empirischen Untersuchung“
Published in Tagungsband 9. Internationale Tagung Wirtschaftsinformatik, Wien, 2009

„Der Einfluss von Digital Rights Management auf die Zahlungsbereitschaften für Online-Musik – Untersuchung auf Basis einer Conjointanalyse“
Published in Zeitschrift für Medienwirtschaft, 2008

“Cooperative Pricing in Digital Value Chains – The Case of Online Music”
Published in Journal of Electronic Commerce Research, Vol. 8, Issue 1, Feb 2007

“Abonnementmodelle für Onlinemusik – Ein Simulationsprototyp für die Entscheidungsunterstützung bei Anbietern und Labels“
Published in: ZMW- Zeitschrift für Medienwirtschaft, 2006

“Strategies for Digital Music Markets: Pricing and the Effectiveness of Measures against Pirate Copies – Results of an Empirical Study”
Published in: Proceedings of 13th European Conference on Information Systems (ECIS)

“Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien”
Published in Wirtschaftsinformatik 47, 1/2005 (with Jochen Strube, Patrick Johnscher und Peter Buxmann)

__ some random snapshots
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