Hi, I’m Gerrit Pohl. Thank you for visiting my private website. It contains information about my qualifications and leadership experience as well as some handpicked links. That’s pretty much it. Reach out any time via LinkedIn, XING or just use the classic form. Tack så mycket för er uppmärksamhet.


I am an experienced senior business development and strategy executive with a strong focus on Digital Transformation and Innovation Management and a proven track record in the Software and Media Industry. I also have a demonstrated skill for building, motivating and developing teams including virtual teams.


Currently, I am the Chief Digital Officer at ADAC SE and fully responsible for the digital transformation of the company. Together with my team I am working on AI, Startups, new platforms and several services for more than 20 Million members plus an growing new audience.


Prior to this I was Director Go-to-Market and Cloud Innovation at Microsoft in Redmond and Munich, Deputy Director Digital at Gruner + Jahr in Hamburg and Director Digital at Axel Springer Mediahouse in Berlin. Furthermore, I worked for three years as scientific researcher at the Chair of Information Systems at the Technical University of Darmstadt. My main research topics included a Unified Theory of Digital Goods and the Digital Transformation of the Media Industry.


I’m very much into collecting tons of Music, restoring and using Lever Espresso Machines, dig deep into Science and enjoying as much time as possible with my Family. You can find more detailed information about me on my LinkedIn and XING pages.


“Preisstrategien für Online-Musik”, in: “Der Wandel des Wertschöpfungsnetzwerkes in der Musikwirtschaft”, herausgegeben von Gerhard Gensch, Eva Maria Stöckler und Peter Tschmuck


“Das Preisgefüge im digitalen Musikvertrieb – eine ökonomische Analyse”, in: Rodriguez, von Rothkrich und Heinz, “Handbuch der digitalen Musikwirtschaft”


“Digitales Rechtemanagement – eine strategisch-technologische Perspektive”, in: Rodriguez, von Rothkirch und Heinz, “Handbuch der digitalen Musikwirtschaft”


“Strategische Zukunftsoptionen der medialen Verwertung der Wiener Staatsoper”, Studie im Auftrag der Wiener Staatsoper, Krems/München, 2009 (mit Gerhard Gensch)


„Der Flatrate-Bias in der digitalen Musikdistribution – Ergebnisse einer empirischen Untersuchung“, in: Tagungsband 9. Internationale Tagung Wirtschaftsinformatik, Wien, 2009 (with Manuel Etzel und Peter Buxmann)


„Der Einfluss von Digital Rights Management auf die Zahlungsbereitschaften für Online-Musik – Untersuchung auf Basis einer Conjointanalyse“, in: Zeitschrift für Medienwirtschaft, 2008 (with Jochen Strube und Peter Buxmann)


“Cooperative Pricing in Digital Value Chains – The Case of Online Music”, in: Journal of Electronic Commerce Research, Vol. 8, Issue 1, Feb 2007 (mit Jochen Strube und Peter Buxmann)


“Abonnementmodelle für Onlinemusik – Ein Simulationsprototyp für die Entscheidungsunterstützung bei Anbietern und Labels“, in: ZMW- Zeitschrift für Medienwirtschaft, 2006 (mit Jochen Strube, Amke Block und Peter Buxmann)


“Strategies for Digital Music Markets: Pricing and the Effectiveness of Measures against Pirate Copies – Results of an Empirical Study”, in: Proceedings of 13th European Conference on Information Systems (ECIS), Regensburg, May 2005 (with Jochen Strube, Patrick Johnscher und Peter Buxmann)


“Strategien für den digitalen Musikmarkt: Preissetzung und Effektivität von Maßnahmen gegen Raubkopien”, in: Wirtschaftsinformatik 47, 1/2005 (with Jochen Strube, Patrick Johnscher und Peter Buxmann)


“Musik online: Herausforderungen und Strategien für die Musikindustrie”, in: Das Wirtschaftsstudium (wisu), 04/2004 (with Peter Buxmann)


„Digital Transformation – A current Snapshot of my Learnings“, ARC Europe Days 2016


“Enabled by Cloud: Fallbeispiele und Lessons Learned aus der Anwendung von Cloud-Diensten für mobile Produkte, Big Data & Co.“, IT-Konferenz für Verlage und Medienhäuser: Die IT-Landscape von morgen, 2016


„Zwischen Push und Pull: Zur Adaption der endlosen digitalen Transformation“, Deloitte TMT Predictions Conference 2015


„Sind Online-Plattformen die neuen Medienhäuser?“, Deloitte TMT Predictions Conference 2014


„Content as a Service – Wie die Integration von Mobile IT neue Erlösmodelle für Inhalteanbieter begründet“, Buchtage Berlin, 2014


„Zur Zukunft des Mobile Commerce“, 3rd Austrian Mobile Days


„How to emotionalize digital products“, Digital Music Days Telekom


“You Tube Who Pays? Eine ökonomisch-strategische Perspektive”, Austrian Mobile Conference


This is the personal site of Gerrit Pohl, Munich. If you want to get in touch, please fill out the form below. You can also find me on LinkedIn and XING. By the way, this is how my desk looked like back in the old Microsoft days– since I store all data in the cloud I can literally work from everywhere. Which really gives me lots of freedom to get things done. I’m very much looking forward to hearing from you.


Legal Disclosure

Information in accordance with section 5 TMG

Gerrit Pohl, Munich

Adress upon request


Accountability for content

The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents‘ accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this context, please note that we are accordingly not obliged to monitor merely the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).


Accountability for Links

Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.



My web pages and their contents are subject to German copyright law. Unless expressly permitted by law (§ 44a et seq. of the copyright law), every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are allowed only for private use, so must not serve either directly or indirectly for earnings. Unauthorized utilization of copyrighted works is punishable (§ 106 of the copyright law).


Accountability for Espresso

The best quality is clearly my responsibility. Mark my words. Deciding what beans to buy can be a daunting task for a beginner. There are many variables to take into consideration. But rather than saying, “ah, screw it” and getting smashed with your friends, just drop me a message and I will try the very best I can to help you.