Good Reads: Digital Publishing News Digest

Facebook announces a spate of new features for Instant Articles designed to help publishers.
http://www.niemanlab.org/2017/01/facebook-rolls-out-flipboard-y-story-packages-subscription-tests-and-video-metrics-for-big-publishers

Overview of Reuters Institute predictions for Journalism in 2017 (PDF of the full report is here).
http://www.niemanlab.org/2017/01/whats-the-big-journalism-trend-for-2017-fear-oh-and-voice-news-bots

More and more publishers are seeking to repurpose existing content to extract more value from it.
http://digiday.com/publishers/publishers-wring-new-traffic-old-content/

Instagram’s “Stories” feature gets full-page ads.
https://www.nytimes.com/2017/01/11/business/instagram-ads.html

Facebook’s European head on efforts to combat Fake News.
http://digiday.com/publishers/facebooks-european-media-chief-addresses-fake-news-game-whack-mole/

Rather than trying to vet all news, Storyful focuses on media that accompanies “breaking” or “viral” stories.
https://www.bloomberg.com/news/articles/2017-01-12/a-digital-fact-checker-fights-fake-news

Parse.ly’s latest report shows that user engagement with video is significantly lower than with nearly all other media types (slideshow, short-form text, long-form text).  Not great news for anyone expecting video to save their bottom-line.  Some crazy-good graphs in this one!
http://www.niemanlab.org/2017/01/another-survey-finds-users-arent-that-engaged-with-online-video
http://www.poynter.org/2017/report-video-isnt-as-popular-with-viewers-as-it-is-with-advertisers/445194

Significant reduction in viewership of short-form video on Facebook suggests that the content glut now outpaces demand (and available free time) for users to consume it.
http://digiday.com/publishers/short-form-video-facebook/

Is there something wrong with ad revenue from Instagram’s Stories offering?
http://www.wsj.com/articles/publishers-arent-seeing-revenue-from-instagrams-new-ads-1484173551

Partisanship may be the ultimate confirmation bias and generator of filter-bubbles.
https://www.nytimes.com/2017/01/11/upshot/the-real-story-about-fake-news-is-partisanship.html

New York Times has released what can only be considered the 2017 version of its seminal 2014 “Path Forward” document.  A great analysis of the content and the motivations behind it.
http://www.niemanlab.org/2017/01/this-is-the-new-york-times-digital-path-forward

Axios launches its cross between twitter and newsreader (http://axios.com) in what feels at first blush an awful lot like Flipboard minus the personalization investments Flipboard has made.
http://www.poynter.org/2017/a-marriage-of-twitter-and-the-economist-how-axios-is-serving-up-news-for-social-media-addicts/445379

The rumor-mill indicates that the era of Facebook paying publishers to create short-form video may be coming to an end.  Instead, Facebook is expected to put their money into encouraging more longer-form video content be created (presumably in the next of a series of moves to further dilute users’ needs to visit their TV sets).
http://www.recode.net/2017/1/17/14269406/facebook-live-video-deals-paid

Facebook is rolling out its Fake News filters to Germany next, presumably a little frightened by Germany’s proposed $500K fine for Facebook not removing any Fake News content within the first 24 hours of its being posted.
http://www.theverge.com/2017/1/15/14277964/facebook-fake-news-filter-germany

Confessions of a recovering ad tech exec (not a good sight at all!)
http://digiday.com/publishers/shenanigans-heart-confessions-recovering-ad-tech-executive/

A suggestion that “Fake News” has now become as meaningless a term as “SOA” or “Cloud”.
https://www.washingtonpost.com/lifestyle/style/its-time-to-retire-the-tainted-term-fake-news/2017/01/06/a5a7516c-d375-11e6-945a-76f69a399dd5_story.html

Another article concludes that the “homogenization” of news delivery via Facebook Instant Articles and Google AMP is actively serving to rob the reader of the very tools upon which they usually rely to determine the trustworthiness of content (e.g., when legit and fake articles look identical in your newsfeed, how do you tell one from the other?)
https://www.themediabriefing.com/article/how-to-reestablish-the-primacy-of-news-brands-on-social

A look inside New York Magazine’s surprising turn-around.
http://www.niemanlab.org/2017/01/under-its-new-ceo-new-york-magazine-is-branching-out-into-more-voice-y-news-products

An interesting look at the challenges facing Medium and some of its potential futures.
https://mondaynote.com/a-new-model-for-medium-3ad7cc638c13

Analysis of Facebook’s choice of Campbell Brown to fill their newly-minted position of “Head of News Partnerships”.
http://www.slate.com/blogs/future_tense/2017/01/06/what_facebook_s_decision_to_hire_campbell_brown_says_about_its_future.html

Facebook announces its own “Journalism Project” in a combined response to increasing criticism of its role in distributing Fake News and Google’s own publisher engagement effort.
https://www.nytimes.com/2017/01/11/technology/facebook-journalism-project.html

Could the National Enquirer’s holding company really be considering making a bit for Time, Inc.?
http://nypost.com/2017/01/10/american-media-inc-considers-buying-time-inc

Can companies be effectively shamed into pulling their ads from controversial web sites?
https://www.nytimes.com/2017/01/07/opinion/sunday/how-to-destroy-the-business-model-of-breitbart-and-fake-news.html

Facebook announces mid-roll video ads in what’s certain to be the next move in replacing television content.
http://www.recode.net/2017/1/9/14211466/facebook-video-advertising-midroll
http://digiday.com/publishers/consumers-will-rebel-publishers-face-creative-challenges-facebooks-mid-roll-video-ads/

Is Business Insider taking narrow-casting to its logical conclusion or an absurd level of specialization?
http://digiday.com/publishers/insider-cheese-one-publishers-niche-approach-facebook

How did we end up with all these hidden programmatic fees in the ad-delivery pipeline?
http://digiday.com/agencies/confessions-media-agency-veteran-programmatic-margins-downward-spiral/